You know something interesting is brewing when Nick Graham, the founder of Joe Boxer, teams up with Goodwill to introduce a new line of eco-fashions. William Good is both an environmental and social undertaking. The brand takes used clothing that was destined for recycling and salvage, and reassembles them into one-of-a-kind unique fashions, re-made in the USA with. This re-invented cast-off line is being rolled out at select Goodwill stores in the bay area, including San Francisco, and soon to arrive in Los Angeles and New York. A great example of upcycling.
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